7 Oct 2013

Food Blogging in Singapore



In the recent years, the Singapore Tourism Board has aggressively been promoting the local food and dining as some of the country’s attractions; inviting tourists to try what the little country has to offer gastronomically. Many say that food has actually essentially played a role in identifying Singapore as a nation today. It is even a unifying symbol to a certain extent. 

The local cuisines in Singapore are derived from Chinese, Malay and Indian cuisines. These were adopted and honed and eventually localized to become distinctly Singaporean. With its origins coming from cultures so diverse, who would miss an experience one could only find in this tiny little country?

Food Blogging

It is in the late 1990’s and early 2000’s that blogging changed the landscape in publishing, significantly self-publishing. Derived from the term ‘web log’, blogging has played a big part in acquiring and sharing information across the internet. It has become a means to express personal opinion that ranged from topics like politics to technology and now, even food.

It is a fact that Singapore is technologically advanced, but having this advantage along with the nation being a lover of food; it is not a surprise that the local food blogging scene is currently so rich and diverse that a new food blog in Singapore sprouts on the inter-webs every day.

Commonly Blogged Topics

1.      Restaurants. Writing about restaurants is probably one of the most common topics published on most food blogs around the world. In Singapore, it is its range of restaurants offering various local to international cuisines that a food blog in Singapore enjoy writing about. Be it the expensive Les Amis or the decently cheap but equally tasty Lola’s Cafe, there’s no limit on which restaurant a blogger can feature next in this country.

2.      Local Food. Singapore’s local food is definitely something the country can boast of among its neighbouring countries. Most food bloggers in Singapore has probably already featured his own list of must-try foods while in the city. The one to beat? The Chilli Crab, of course!

3.      Chefs. Marina Bay’s Justin Quek is just one of the local chefs frequently featured by food bloggers in Singapore. Writing about who’s who in the local food scene essentially drives lots of traffic from information-seekers as to whose creations are ‘in’ in a particular region.

4.      Experience. For new food bloggers, it is particularly expensive to feature pricy and famous restaurants, so publishing their own experience is something that can be invested in. A review of a hawker-style dining experience is probably one of the most blogged about by new bloggers in Singapore.

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