The Advantages of Flyers Distribution

There are many ways to build a reputation for yourself and bring new business to your doorstep. With such a concentration on the online side of things today, there is a gap in new businesses for more traditional business methods. Flyers distribution is a very direct and easy way to drum up new business for your service. 

With so many e-mails sent out there to try and promote new business and also online marketing schemes via banners and ad campaigns in force, people rarely get a flyer through the door now. With flyers distribution method, delivery ratios are high because it goes straight into the home, and is usually found with the mail. This means that when reading the mail, you will get your flyer read and you never know – this could lead to a new enquiry or sale!

Events and restaurants tend to be the most prevalent users of the flyer industry, so if you are in this bracket and you are not using flyers you should really be considering it! It offers so many advantages to your marketing reach and potential sales. However, most service industries and product selling companies can get a huge benefit from this marketing method, too. Flyers distribution is really effective for the following reasons:

It’s Cheap

Flyers cost very little to get designed today. In the past, you had to go to a professional artist – today you can use cheap websites like Fiverr to generate business. You can print a couple hundred flyers in newsagents and supermarkets for a really good rate, and then you either distribute them yourself or pay somebody to do so.

Even at getting the flyer designed, printed in quantity and handed out, you are talking about $30-$50. Consider most newspaper ads cost around this a week, and you have a potentially long-term sales approach that could make you a lot of money for the price of one week’s advertising, tops.

It’s Effective

Because, as discussed above, it ends up with the mail or in a position where it will be picked up, it has a high response rate. If you hand out two hundred flyers, if you get your message across on it and you hit the right areas, you could get a wide range of clients from that, depending on what you sell, you could get a whole new batch.

Flyers are direct, punchy and have good read and response rates. You might only get an enquiry, but it’s still one potential sale down the line. This cost effective solution is perfect for drumming up business quickly and getting your name out there in the local community, which is something that many businesses do not participate in anymore.