Key Features of the Apple Company in Singapore

Singapore is one of the fastest growing industries in Asia nowadays. This event is due to the hand-in-hand efforts of both foreign and local companies in boosting the economy of the nation. Among the multitude of industries that power the Singaporean market, the mobile industry is one of the most actively growing businesses. Such event is a result of the fact that mobile phones are no longer considered a luxury but a basic need of any citizen. Several mobile phone service providers cater to the needs of the people in Singapore but a significantly large market share is supplied by apple products singapore. Three features of the Apple Company in Singapore are provided below to share additional insights on why this company has prospered tremendously in the nation.

Company overview.  On 1976, Steve Jobs, Steve Wozniak and Ronald Wayne established a company intended for the development and distribution of personal computers. This company is known today as the Apple Inc. and it is headquartered on Cupertino, California. The history of the company is notable for its ups and downs, controversies, and inspiration. The most remembered of which was when Steve Jobs, one of the co-founders, was ousted from the company on 1985. Despite the conflict-ridden history of this company, it has managed to rise above the tides and innovate. Apple Inc. is present worldwide and this is evident in its 425 retail stores in fourteen countries and that includes Singapore.Today, consumers are always on the lookout whenever the corporation shows a hint of releasing their latest apple product.

Product range. While mobile products of Apple are the most popular in the market of Singapore, a diverse range of materials are also supported by the Singaporean working class. This includes music players, internet devices, a line of desktops and portable computers, tablets, television, software applications like iOs and OSX, and digital content. The digital content that is being sold by Apple covers music services, applications for smart phones and electronic books, and applications for personal computers. It is also worth mentioning that in Singapore, Apple Inc. not only serves residents and employees but it also partnered with various private industries to assist these companies in Information Technology-based expansion. 

Market share. The supporters of Apple Inc. in Singapore are characterized by a diverse range of individuals. From young kids to teenagers, university students, young professionals and even the retired people; Apple has covered a wide distribution. More importantly, the loyalty of these consumers to Apple products is unbelievable. This stemmed out from the fact that sharing of services, products and materials is limited only among Apple products. Hence, a person can’t share his music from an Apple smart phone to a friend’s android device which is non-Apple powered. While others view this as a highly limiting property of Apple products, most Singaporean customers report that the exclusivity that they get from their provider makes them more secured, special and unique.

Apple products are well accepted in Singapore. In return, Apple has helped the nation achieved monumental economic growth, an event that is believed to continue in the following decades due to the loyalty of Apple customers to their devices.