3 Fast Facts About The LG Electronics Company

Singapore is teeming with vibrant energy that is evident in the competitive business aspect of the country. From its architectural and construction companies, real estates, international information technology-based corporations, telecommunication, aviation, industrial and mobile industries, Singapore is definitely one of the most progressive countries in Asia nowadays. Among the mentioned industries in the country, the impact of the mobile companies is best felt by the citizens. This is because of the high market share that is attributed to the mobile industry. Also, a variety of mobile companies characterize the Singaporean market and one of the best known mobile service providers is the LG Company. In fact, more than thirty percent of the Singapore population has owned or currently possesses lg phone singapore. This article aims to provide fast facts about the LG mobile company in Singapore.

Brief history. The LG Company was founded in South Korea on 1985 through the union of two local Korean companies, Lak-Hui and Goldstar. During the first ten years of the company, its household products were marketed under the Lak-Hui brand name while the electronic products are branded as GoldStar. Corporate changes in the next decade resulted to the company name change to LG, the two letters stand for the names of its constituting companies. Substantial expansion of the company was achieved when it was able to acquire the US electronics conglomerate, Zenith, during the early 1990s. By 2005, LG was able to join the top 100 global brands and from then on, LG attained stable increase across the Asian market, as signified by the healthy market of the lg mobile singapore, and throughout the globe.

Product range. The LG conglomerate is composed of five business units. These are the home entertainment, the mobile communication, home appliances, vehicles and the air-conditioning and energy solution companies. In particular, the products of LG cover computers, home appliances, televisions and mobile phones. Among its varied product range, LG acknowledges the role of mobile units in influencing fast growth of its stock market position.

Competitive strategy. The success of LG in Singapore and all throughout the globe is a function of its well-defined market strategy. This strategy describes the targeting of customer needs in improving their products. Segmenting, targeting and positioning of the market needs are addressed by the company through rigorous research and development and design differentiation practices. Lastly, hiring the best local and foreign employees enable LG to propel its rank in the global market.

The role of the LG Company in the mobile industry of Singapore can’t be undermined. LG has influenced the mobile preference and all the other hand phone-related activities of the citizens. It is believed that the LG Company will continue to evolve and improve in the next few years. Fortunately, the growth of the company is directly proportional to the advancement of the Singapore mobile industry.