Most companies nowadays realize the importance of
gifts in their business to better market their brand. Giveaways have become a
necessity in every company, especially those companies that are building a
better image to their consumers. There are what we called premium gift items,
which are promotional items that are given by the company to its stakeholders
and customers, and there are custom made gifts which are almost similar to
premium gift items-- only that they are more personalized and are more targeted
to a particular set of audiences. Both premium gift items and custom made gifts
are effective marketing tools, especially if you want your company to made a good
impression among your target markets. These kinds of corporate gifts are
effective when given during events, brand launching, town hall sessions and the
like. Corporate gifts are also usually given to the members of the press during
press briefings and media conferences.
Premium gift items and custom made gifts are often in
form of umbrellas, tumblers, household items, ballpens, bags, watches,
souvenirs, key chains, removable storage devices and other commonly used
products. More often, these custom made gifts are engraved with the logo or the
tag line of the company, whichever will make the brand memorable to its
consumers and key stakeholders. These items, however, should bear the identity
of the company and should be unique from the giveaways of other companies, as
some giveaways have become so common that they do not give a lasting impression for the company.
For companies deciding on giving away gifts, premium
gift items and custom made gifts should always be aligned with the company's
brand identity. For example, a technology-driven company should give away flash
drives or computer accessories so that consumers can remember their brand.
Because of this, the brand becomes the top of the mind choice of the customer.
Before choosing a gift item, it is best to research on what product matches the
company's branding.
Corporate gifts and giveaways should also be
cost-effective and within the company's budget. Though companies want to make a
good impression to their consumers, it is best to choose a corporate giveaway
store that could offer you cheap premium gift items. Since these are giveaways,
it is best to always order in bulk as you can save more when you order more.
For more special stakeholders and VIPs, your company can allot more budget for
more special premium gift items and custom made gifts.
To summarize it, both premium gift items and custom
made gifts are effective in building a personal relationship with your
customers, clients and stakeholders. However, if you are going to give the gift
to a more important person, it is best to customize your premium gift item to
make them feel more valued. Through this, you can get their loyalty and trust
to your brand.
