Why SEO Should Be Taught in Schools

In a world overflowing with information, the need for harnessing and taking advantage of its potential has risen. One such method it SEM or Search Engine Marketing, and it is highly argued whether it should be taught it marketing schools or not. The best argument against it is that it’s constantly changing. However, doesn’t any other method that relies on technology change? Let’s review a few reasons why teaching search engine optimization techniques would be viable and useful.

1. If students are taught about it, then even if they don’t follow it as a profession, they will be able to know exactly what it can do, thus influencing the market. If they follow it professionally, then this better understanding will help them promote it.
2. With an educational standard for SEO, the field would be more credible and so would their professionals. No longer should you have to be second guessed by anyone whose, entire SEO knowledge stems from a single article he once read.
3. Nowadays anyone can say they know SEO, but until you test them, you can’t tell.
4. Some people had been scammed by SEO freelancers and companies. Having a certified person on the team could alleviate the problem.
5. The methods you would learn to use will be outdated, but you will have a great starting point and knowledge about what makes it tic. As for the tools, they would only get updated so some of the skills learned could be used right out-of-the-box.
6. Many other subjects areas constantly change (law, software engineering, medicine) but they get updated regularly.
7. There is a very high demand for SEO professionals and universities should be able to satisfy that demand. It would lead to having a SEO Company with its staff properly trained.

The demand for such professionals is especially higher in countries with a thriving company competition. For example a SEO Singapore agency would greatly help smaller businesses start up there and larger ones could improve their international competition. It’s no longer a matter if it should be taught, but how it will be taught, since it is clear that it’s a relevant skill today and it will be for as far as we can see in the future.

Some universities have realized that and they are including a few courses in SEO techniques, and one could think that the rest of universities and institutions, are waiting to see the results of such venture.