Digital Marketing Agency vs. Traditional Marketing Agency

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Whether your agent, or agency, represents a digital marketing unit or comes from the traditional marketing agencies, he or she will be working either for you or looking after the best interests of another organization. Let's take a look at digital marketing first; this method is where an agent attracts and engages with potential clients via the internet or an online method. It is a method where you will see website design, SEO (search engine optimization), PPC advertising and promotion (pay per click) and marketing with the use of mass email send outs.

Digital marketers will also use social media with a Twitter account where it will entice followers, a Facebook page and possibly Google+ integration. It will make full use of popular social media to attract potential clients and custom via the very tools we use for fun everyday. A digital marketing agency will also make full of use of display advertising by promoting on popular websites.

It would not be uncommon for you to browse around the internet and notice several side banner advertisements trying to get you to click on its ads so that it can generate some revenue. This is the digital marketing agency hard at work. Traditional marketing agencies can be made up from creative group agencies that might be based in a studio or an office and work closely with company marketing departments. You will still see a lot of these traditional marketing agencies in the media sector; here they will focus on planning and buying media for its customers to spend on marketing communication.

There are also brand experience agencies in the traditional marketing agency arena. These guys will try out different marketing techniques and even experiment by changing the brand of a company. Inevitably even traditional marketing agencies will make use of some technology in use today. There will be emails and PowerPoint presentations to back up some of the branding work it will have performed in an attempt to show your new style of branding to see whether or not you like it.

Traditional marketing agencies will undoubtedly have more of that human touch. You are likely to engage more closely with the traditional marketer by holding a series of face to face meetings and conferences. There will be telephone calls instead of email, site visits as opposed to a Facebook message; certainly a far more personal approach but can be ultimately more expensive.